Attract an ever-increasing customer base demanding:
A more pleasant inflight service experience enjoying beverages from quality reusable cups
Airlines: Remove an estimated
68K tonnes of non-recyclable paper/plastic cups from the global waste stream every year
Weight: ~10,000 african elephants
Volume: ~300 olympic-sized pools




Source: https://www.oag.com/airline-frequency-and-capacity-statistics, 7 January 2026
- removing cups rubbish from airport / airlines achieves cost, customer and environmental benefits
Leading the change:
Inspiring customers to adopt change:
Designing effective processes that meld with existing efficient operations:
Implementing proven reuse systems:
Sky Cups